tip of the trade: june 2006

Search Engine Optimization - Quick Tips for Success

1. Content, content, content

Relevant content is crucial if you want to receive high search engine ranking. It's not enough to simply stuff your pages with key terms. Search engine spiders are sophosticated and they scan the entire webpage to decide what is relevant. As such, the more content you have,the more chance you have to be deemed relevant and placed high in the search results.

2. Relevant page titles

Have a unique, and descriptive title for every page on your site - it lets search engines, and visitors know what to expect.

3. Keep it current!

Search engines visit your site regularly. When they notice new and fresh content, they know that your site is current and valuable. This helps you to get better ranking. And your visitors will apprectiate it too!

4. Include a sitemap

A sitemap - a page that includes a link to every page within your website - lets search engines access all of your content. And as we know content is key to search engine success.

5. Know your keywords - and use them!

Imagine you are your target audience - what terms might you enter into Google's search box to find your product or service. Make a list. Now use these terms within the relevant pages of your website - in page content, and in metatags.

6. Create inbound links to your site

The importance of creating links TO your site cannot be overstated. Search engines use complex algorithims to determine which website are important (and thus highly ranked), and which are not. And a crucial part of this is how many other websites link to yours. Of course, this will help new customers find you as well!

Contact mcElhinney Design today to learn more or get help with your web content.

Read more tips